I recently attended a Community of Practice (CoP) Masterclass by Dr. Etienne Wenger on 12 August 2009, at Grand Hyatt, Singapore. It was held just before the two-day KM Singapore 2009 themed “Knowledge Workforce – Knowledge Economy”, organised by information and Knowledge Management Society (iKMS). I learned a great deal from Dr. Wenger, not just about CoP but also about Knowledge Management in general. Here are some key takeaways:
On Knowledge Management
Dr. Wenger highlighted two issues of Knowledge Management (KM):
1. There is a lack of strategic conversation. Strategic conversation, according to Dr. Wenger, is conversation that revolves around two key questions: (1) “What are the capabilities that we need to be good at?”; (2)”Who needs to have these capabilities?”
2. There is insufficient attention given to KM at strategic level. Dr. Wenger was in the opinion that organisations shouldn’t operationalise KM, because the value of KM is at strategic level.
He opined that uncooperative middle managers were part of KM issues that the senior management needed to resolve. It was absurd for the senior management to leave the entire KM work responsibilities to the junior management.
On CoP and its measurement
Dr. Wenger believes that although CoP has indirect relationship to organisational performance, organisations should always try to link CoP with performance management. While justifying CoP’s ROI is a struggle, organisations implementing CoP should have a reasonable estimate to justify CoP.
On Starting CoP
Dr. Wenger mentioned that he noticed an increasing trend of CoP that started from bottom-up and top-bottom at the same time. One of the reasons of CoP starting from bottom-up and top-bottom was to avoid issues that each approach brought. The problem with bottom-up approach is lack of management support, which translates into lack of resources such as time, manpower, fund. While the issue with top-bottom approach is the tendency to over-manage CoP using numbers (KPIs) that could stifle the CoP development.
On Keeping CoP Alive
Dr. Wenger opined that there was a need to maintain candidness when members of a CoP share knowledge. He noted that some CoPs have no manager-level participants, a condition which allowed candid knowledge exchange among the members. He mentioned that the practice of CoP was the one that drawn people together to form a community. The practice itself became the curriculum that set the CoP direction.
He further shared that CoP required Sponsors – someone who possessed sufficient authority (power) to advocate and drive the KM initiative across departments and divisions. Sponsors were usually more than one people at different levels of management, who had the right amount of influence to manage KM.
He cautioned the audience not to encourage participation in a CoP that was caused by geographic, gender, or other things that were external to their relationship with knowledge domain. He also urged the audience to give the CoP’s peripheral group a chance to hold CoP leadership.
Q & A with Dr. Etienne Wenger
Q: What if the subject matter expert is not willing or does not have time for CoP?
A: You may need to find a junior person, who is interested to do the actual work of community facilitation, but this person needs to be endorsed by the senior person, otherwise nobody wants to join the junior person.
Q: How to best launch a CoP?
A: First, talk and find out what worries the operational managers. Second, find a community leader. This community leaders need to have two characteristics: (a) this person has wide personal network; (b) this person has legitimacy. Third, Make strategic argument and connect it with the organisation’s strategy. For example: CoP is one of the way to develop the organisation’s strategic capabilities.
To ensure we didn’t leave out any details when we planned to initiate a CoP, Dr. Wenger recommended to use the community-design template:
| Key issues | Why important | Key activities | Purpose / outcomes |
| . | . | . | . |
For more information on CoP, you can check Dr. Wenger’s website or read his books. I personally enjoyed his second book, “Cultivating Communities of Practice“.


