Due to lack of regulation in insurance industry, the insurance agents in Singapore used to be able to claim as financial consultants. There was a lot of confusion between people who offered insurance services and financial services. Though insurance services could include investment linked plans and early retirement plans, they are essentially offering insurance, which is a different breed from financial services, which covered investment in stocks, bonds, properties, and other wealth accumulation devices.
The main reason for the insurance agents to call themselves a financial consultant is that people, i.e. potential customers, shuns insurance agents but not welcomes financial consultants. There is a lingering perception that financial consultants are better educated and more knowledgeable than insurance agents. Monetary Authority of Singapore (MAS) noticed the issue and sorted it via regulation that says who are eligible to use the title ‘Financial Consultant’ as their job designation or on their name card.
I can see the same scenario happening in the Knowledge Management (KM) world. We know that people scowl at us whenever we mentioned the word ‘KM’. Too often we are demoralized by the rejections, cynicism, and sneers from the people whom we talked to. Despite our good intention, people resist the word KM. However the opposite happens for using the word ‘collaboration’. Suddenly, we become heroes of the organisation and are welcomed by our colleagues. People are eager to listen to what we have to say.
Despite the magic that the word ‘collaboration’ brings, I urge every KM professionals to use it conscientiously since exploiting it without careful consideration would dumb down the word ‘collaboration’. And as a result it may someday loses its charm. Here is a real-life example of how the word ‘collaboration’ should not be used.
On early Nov 09, I attended a masterclass on collaboration at Hyatt Hotel by an expert from New Zealand. The masterclass was advertised in a KM society newsletter in Singapore, and the expert, whom I shall not name, claimed to be a collaboration strategist. Since collaboration is an intimate term for every KM professional and sponsored by my company to attend the course, I signed for it. Unfortunately, the bulk of the talk is about how to use Microsoft Sharepoint to facilitate collaboration / information sharing, which in my opinion, undermine his self-claimed job designation - a collaboration strategist.
In my previous post, I have explained that collaboration is beyond determining who does what and thus it requires more than collaborative technology. And much to my chagrin, this expert added the word ’strategist’ after the word ‘collaboration’. As impressive this title seems to be, it may mislead many people. Collaboration Strategy should include people, not only in getting their views on certain technological features in a collaborative platform, but also:
- creating collaboration-friendly climate in the workplace, for example: rewarding people for collaboration.
- identifying and encouraging most valuable collaborations in the organisation. The management should intervene when any of the most valuable collaborations does not happen.
A more suitable and fitting job designation for the expert would be collaborative technology architect or collaboration technologist, instead of collaboration strategist. I’m sure that the expert that I mentioned above was not the only person who abuse the word ‘collaboration’ to impress others. Thus given the condition, it is difficult KM field to mature further, unless there is a regulation on what these people – change management, KM, and IT consultants – could claim their expertise as, so that majority of KM professionals could have common understanding of the word ‘collaboration’ and who are eligible to claim themselves as a collaboration expert.



